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Google AdWords, now known as Google Ads, is an online advertising platform where businesses bid on keywords relevant to their services to display ads on Google's search engine and partner websites. It helps businesses attract potential customers by targeting specific audiences.
The cost of a Google Ads campaign varies depending on your budget and the competitiveness of your targeted keywords. You can set a daily or monthly budget and adjust it as needed, ensuring you stay in control of your spending.
Google Ads provides detailed analytics and reports that track your campaign performance, including metrics such as click-through rates (CTR), cost per click (CPC), conversion rates, and return on investment (ROI). These insights help you gauge your campaign's effectiveness.
Yes, Google Ads allows you to target specific geographic locations, demographics (such as age, gender, income level), and even device types to ensure that your ads reach the most relevant audience for your business.
Results can be seen almost immediately after your Google Ads campaign goes live. However, optimizing the campaign for the best performance may take a few weeks, depending on the competitiveness of your keywords and industry.